How committed are you REALLY to growing and evolving your sales people?
Leaders know that running a sales team can be fulfilling and rewarding when sales are strong. It’s very satisfying when you hit or exceed your target or budget! But, in the emotional roller-coaster of the commercial world we face disappointment when sales are not maximised. Sales leaders who are not maximising sales become frustrated.
When this happens the best sales leaders quickly face up to the brutal facts that are the causing the lack of success…change is required to drive improved commercial performance. Do you grasp this nettle?
People are often referred to as the greatest asset of any business, creating change in the sales team “asset” helps deliver that required commercial improvement. But, in order to unlock the full potential of the sales team and drive that sales improvement, you need to invest in them.
Most commercial leaders recognise that sales success comes through having a strong team, but not enough see that maintaining success requires sustained investment in that team. It is vital to ensure that sales teams are provided with regular coaching and development support to ensure that their sales capabilities are optimised. If a business wants strong sales consistently it needs a capable sales team that are encouraged to evolve and grow. A successful sales team requires nurturing and on-going capability support. That does not mean sending them on a quick “sheep-dip” sales skills course but entails the creation of a clear plan about how skills and capabilities will be enhanced and embedded over time.
Do you seriously invest in your sales team? Are you committed to helping them improve their capabilities? Does your business try to embed learning and development in the sales team over a sustained period?
The best sales leaders know that their sales teams need to continue to grow and evolve in order to keep delivering strong sales performances. We would love to talk to you about how we can help you achieve this.
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